✨ CALLING ALL FEMALE EX-ATHLETES IN THEIR EX-ATHLETE ERA ✨
your Next Chapter Starts here
Your Fitness, Your Way
BE PART OF ONE OF THE INDUSTRIES ONLY COACHING PROGRAMMES EXCLUSIVELY FOR FEMALE EX-ATHLETES.
Feeling a little lost without the thrill of competing?
Missing the motivation to train but still want to feel strong and athletic?
Don’t worry—we’ve got you covered!
Tailored to You—No More Guessing Or Generic Plans, Just Guaranteed Results
Our results speak for themselves. We promise that with our ex-athlete-specific progression plans, you’ll get fitter, stronger, and more energised—without sacrificing your social life, or enjoyment.
Feel Like an Athlete Again
Feel empowered, motivated, and in control of your fitness again—without the pressure or confusion of figuring it all out on your own. It's time to step into the best era of your life.
Rebuild Your Energy and Motivation
Teaching you specific strategies to enhance your daily energy and shift your mindset, so getting back into the gym feels exciting again—not exhausting or overwhelming.
A Fitness Program Built by an Ex-Athlete, for Ex-Athletes
Taking into account your past injuries, specific goals, and available time to design workouts that work for you, not against your lifestyle. Every session, every plan is built to match your unique needs.
Nutrition for Results, Even With Dinners Out Plus A Cheeky Glass Of Wine
Understand how to fuel your body for success without skipping social events. Eat out and still hit your goals with tailored nutrition guidance.
Say Goodbye to 20+ Hour Training Weeks and Hello to a Fit, Stronger, More Confident You
We have worked with ex-athletes from all corners of the world across many sporting disciplines. From Recreational level sport up to Collegiate, International & Olympic level.
You deserve more than just a 'normal' fitness plan.
I know that feeling all too well...
One minute you're at the top of your game, the next you're wondering how to stay fit without your sport.
Not only did I feel like an imposter in my own body, but I also felt 'out of place' in a commercial gym. Wandering around, doing random exercises, remembering old conditioning from my sports, spending all my time on cardio or doing abs - yet I couldn't understand why on earth my progress was non existent.
If anything, I felt like my strength, fitness and physique was going backwards...
Now, it is a completely different story. I am running half marathons (even though my sports were short bursts of energy), lifting over my bodyweight in the gym and living life in a physique that I am proud of.
Better yet - I now help other ex-athletes to do the exact same, and you could be next.
Here are just a few incredible successes from the ex-athletes...
Georgia (Ex-Cheerleader)
From a maximum 2min 30sec cheer routine... to completing Hyrox AND coming 19/1400 in the lunges.
Emma (Ex-Hockey Player)
Completely transformed her physique after stepping away from hockey. From covering up to wearing bikinis, crop tops and tight dresses with confidence!
Rhian (Ex-Diver)
From the springboards and a dive lasting no longer than 2 seconds, to completing a 10km race, Tough Mudder AND entering for a half marathon... oh, and transforming her body in the process.
Lily (Ex-Cheerleader)
Losing a stone AND maintaining results for over a year... that is what it's all about. Confidence now above and beyond, training is now fulfilling and the results speak for themselves.
Ready to rediscover the joy of training, build a body you love, and start hitting those goals again—without giving up life’s little pleasures?
Turning Pages of Your Next Chapter
You’ve closed the chapter on your athletic career, but Ex-Athlete Era is here to help you write the next one—a story where fitness, strength, and balance take centre stage, without the grind of 20-hour training weeks.
Build A Fitness Routine That Fits Your Busy Life
A flexible, time-efficient plan that works with your job and social commitments without sacrificing results - a glass of prosecco can still go down a treat.
Build your energy and stamina to handle both work and workouts, without feeling drained or burnt out.
Feel Strong, Athletic, And Proud Of Your Physique
Regain that strong, confident, and fit look, without having to train at an elite level.
Find joy in working out again and feel excited about making progress, just like you did during your athletic career.
listen to OUR CLIENT'S STORIES IN THEIR OWN WORDS...
MORE THAN JUST A 10 week TRANSFORMATION PROGRAMME...
- Join An Undisputed Community: We've built an amazing community. People from all walks of life - different ages, background, sizes. But they all share a common desire to be better and achieve their goals.
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Tailored Plans And Support: Our community epitomises support. Our network continues to grow and we ensure you are never alone on any programme. Group sessions, partner sessions and time with a dedicated personal trainer. Trust us when we say, you are not alone on your health journey.
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Commitment: We pride ourselves on ensuring you get the time, passion and commitment you expect. We understand each person has their own goals on their health journey and we will commit to you, ensuring your goals are achieved. You can guarantee this in abundance.
frequently asked questions
What's Included
here's Everything you receive when you apply
Stay on Track Anytime, Anywhere
All your workouts, progress tracking, and communication with your coach in one place. Whether you’re traveling, at home, or in the gym, your entire fitness plan is just a tap away, making it easy to stay consistent no matter where life takes you.
Supportive Teammates
You’ll never feel alone. Our community connects you with others who truly get it—they’re on the same journey, with the same challenges, celebrating every win together. Both in person events AND online get togethers, so no matter where you are in the world - the community is there with you
Ex-Athlete Specific Progression Plan
This tried-and-tested plan takes you through every stage of progression, ensuring you stay motivated while smashing your goals. No more guessing what works—this plan is built for your success.
Our Podium Pillars
Movement Motivation Reboot
No more dragging yourself to the gym. This will reignite your passion for movement by making exercise fun again, with progress that actually excites you.
Nutrition Navigator
Tired of feeling lost with food? This breaks down nutrition into simple, practical steps so you can finally feel and look your best—without the confusion.
Next Chapter Lifestyle
Helping you structure your life with new routines and energy-boosting tactics, making every week flow smoother, so you can stay focused and motivated.
Powerful Mind
Shift your mindset from self-doubt to self-belief. We’ll tackle the mental blocks holding you back, whether it’s fear of success or struggling to let go of your old athletic identity.
Learn More About Your Coach
Liv Jones
Founder & head Coach
With 13 years of elite sport under my belt (7 years in Artistic Gymnastics and 5 years in Highboard Diving and 1 year in Cheerleading), it is fair to say I have walked the walk.
My personal athlete career came to an end with a tumble resulting with a ruptured ACL, torn MCL and a fracture to my shin. My world was pulled beneath my feet, and everything I knew had come to an abrupt end.
The transition from elite athlete to "normal" girl was tough, and I simply felt like no on truly understood my struggles... even I couldn't make sense of them myself.
I went through a long journey of rehab, but also learning about myself again. Finding and owning my space in the gym. Discovering what brought me enjoyment in fitness. Figuring out what MY version of balance was, which allowed me to sculpt my physique to keep it toned, beat the disordered eating cycle I was in and be the fittest version of myself.
Whilst I have worked with non-athletes, there came a point where I knew I had more impact to be making in the health and fitness industry. I have now worked with ex-athletes globally, at every level of their sport from recreational to Olympians and Commonwealth Medalists.
But I knew there was still something missing. Something so big, it would become a movement...
That is where the Ex-Athlete Era was born.
Join me and other ex-athletes from across the world in your ex-athlete era, and finally feel excitement for fitness again.
Ready To Start Getting Results? Apply Now!
More than just 'fat loss'.
We drive you to become stronger, more confident all rounders.
Frequently Asked Questions
All your questions answered so you can make the right decision before moving forward and applying!
I'm not confident in the gym, is that okay?
Of course it is. Why? Because that is going to do a complete 180! I have worked with ex-athletes who had never even bought a gym membership before... and now are doing solo sessions PLUS learning new exercises! We take it at your pace, and over time confidence will grow.
What if I don't have much time to give?
Ex-Athlete Era is based around the fact that you do not need to give your whole life back to fitness. You can work, study, socialise and still achieve results. The tailored approach means your programme is developed to suit you and your lifestyle.
I'm worried about the cost of coaching. Is it affordable?
Ex-Athlete Coaching is a premium coaching programme due to the high quality, tailored approach taken towards your coaching journey as well as the huge extras you have access to within the service. The price of investment does reflect this, however, there are payment plan options to make the coaching AFTER sport coaching accessible for ex-athletes.
Is there a commitment period?
In short. Yes. We have a commitment period of 6 months for our coaching programme. You know better than most, that results and progress with training takes time. Therefore this time period allows you to move through our Progression Plan and see success in more ways than one throughout your ex-athlete era.
I am worried about commitment...
Understandable. Your life has been taken over by sport, so I bet you're thinking "there's no way I can get great results and it NOT take over my life again". But you can.
Your full engagement in the programme does not mean you are chained to the gym. But it will require more than just 'ticking the boxes' to get that motivation back up and see the results you are looking for.
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